Success CascadeIt's very likely you've heard the term "customer journey" before.
Simply put, it's the complete path someone takes with your company, from the first time they hear about you to long after they've used your product or service.
Some companies obsess over it. Every touchpoint mapped. Every moment of friction tracked. Identifying ways to extract the most value from it, for the longest time possible.
I think a great customer journey is the outcome of, among other things, people who are prepared, aligned and engaged. It requires your team to engage in their own team journey, one that delivers a great product or service. And for that team journey to produce the best outcome possible, you need to focus on your employees' own journey.
That's the employee journey. Some may call it a career ladder, a progression chart, a development path. Truth is, it goes beyond that. An employee journey talks about that unique footprint a person can leave behind through their tenure. It talks about their impact, results, growth in a timeframe agreed upon.
Early stages of this journey show a transactional aspect in which paycheck vs. services sit at the root of it all.
But is it really the root from where we want all else to grow?
I see that beyond the paycheck, people look for meaning, understanding, empathy, impact. Companies, on the other hand, ask for results, commitment, loyalty, accountability. Salary starts the agreement. It's not the only variable that will hold the relationship strong and long-lasting.
As an employee, I was there. Can't deny money plays a big role in decisions. However, as a manager, I started to notice that retaining your best talent was an equation of several factors, not money alone.
Individual success feeding team success feeding customer success is the employee journey most companies have yet to build.
Success Cascade doesn't define what your work has to mean. It makes that journey visible enough to build on.
If you mapped it tomorrow, where would the gaps show up?